Does Apple “Need” to Release a Massive New Product?

John Gruber:

Sure, it’d be great — for consumers and for Apple — if they were to soon unveil some major new initiative. New stuff is great. But why would you think they needed to? Why just Apple? Why does no one argue that Samsung “needs” to unveil a major new disruption? What harm would Apple suffer if they spent the next five years refining and growing the products already in their stable? They’re already the most profitable technology company in the world, and their three major platforms — iPhone, iPad, and Mac — are all growing. They don’t need to change a damn thing.

My thoughts exactly whenever someone implies Apple should release something big and game-changing every year.

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