Why the New iPhone Won’t Look Vastly Different

Rene Ritchie, iMore:

The iPhone design isn’t fashion. Jonathan Ive has said repeatedly, it’s function. It’s iconic. It’s a piece of industrial design rooted in Braun and Leica and Dieter Rams that could sit on any museum shelf. It’s some of the best manufacturing ever seen in mobile, and it looks as good today as it did in 2005 and in 2010, and as any phone currently on the market. Apple isn’t concerned with making the newest looking phone. They’re concerned only with making the best phone.

Mark my words—come September 12th, there will still be pundits parroting what they always do, complaining that the iPhone is doomed because it needs to update its look or change this or that, blah blah blah.

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