Why Google+ Isn’t Winning

MG Siegler:

The problem, which Google really, truly does not seem to understand is that at the end of the day, they’re solving a problem which has already been solved. They may think it hasn’t, but it has. […]

I think we’ll see that this approach still won’t work. Social networks like Facebook and Twitter work because they evolved based on how users were naturally using them. Google+ is trying to make the users evolve to fit into the network they created. It’s unnatural.

I did try to like G+. And it does have some nice features, but even Hangout, the one feature I thought it had over others, is pretty buggy. And in the end, if my friends aren’t on there, there’s next to no point being there myself. I mostly pop in once in a while to catch up on tech writers.

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