The Piracy Threshold

Matt Gemmell:

Pretty much everyone I know has purchased some of your DRM-encrusted media, then stripped the DRM so they can consume their media in the way they want to. Pretty much everyone. They don’t see that as a criminal act, and they never will. Similarly, pretty much everyone I know feels that it’s absolutely acceptable to download a digital copy of something they already own on a spinning disc. Both of these common practices indicate that there’s an enormous problem with the “solution” of using DRM. […]

Give us convenient content at a reasonable price, and we’ll buy it. Sell the stuff without DRM, for a few dollars. Make it available to everyone, worldwide, at the same time. Then take the massive, unending pile of money, forever.

Probably one of the best articles on piracy I’ve read in a long time.


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