Apple and Product Secrecy

Austin Carr, Fast Company:

Steve Jobs considers extreme secrecy a core principle of both Apple’s business and marketing strategy: The more the public is kept in the dark, feeding off the seemingly limitless Apple-rumor blogs and rags, the more consumers are likely to lust after Apple’s gizmos.

A fascinating look at how serious Apple is about product secrecy. And no one can argue that it doesn’t work.

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