Apple and Steve Jobs: Changing of the Guard

So, the ‘net is all atwitter (and afacebook) about the latest big tech news — Steve Jobs has resigned as CEO. Tim Cook, who was the COO (and previously acting CEO in Steve’s absence), will be taking his place. If you haven’t already read it, here’s what Steve said in his letter:

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.


Most Apple users probably had the same immediate shock-response and asked, “So what happens now?”

Well, this is not the end of Apple as we know it. Nor is it the end of an era just yet. Steve is now the Chairman of the Board, and you can be sure that he will still have influence on what goes on at the company.

This wasn’t a surprise. We all knew this would come eventually. John Gruber points out in a particularly poignant post (which you should read, by the way):

Today’s announcement is just one more step, albeit a big and sad one, in a long-planned orderly transition — a transition that no one wanted but which could not, alas, be avoided. And as ever, he’s doing it his way.

So it goes.

N.B.: MG Siegler also wrote a great post at TechCrunch.


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