“Consumers are changing the use of their PC,” HP CEO Leo Apotheker said. “The tablet effect is real and sales of the TouchPad are not meeting our expectations. The velocity of change in the personal device marketplace continues to increase as the competitive landscape is growing increasingly more complex especially around the personal computing arena,” he continued. He then repeated, “the tablet effect is real”.
But wait, then why is he exiting the tablet space after only a matter of weeks? Because when Apotheker says “the tablet effect”, he really means “the iPad effect”.
Put another way, “Apple, you win.”