Apple Would Only Launch a Low-Cost iPhone if It Had a ‘Category-Killer’ Experience

RBC Capital Markets analyst Mike Abramsky says that Apple would only launch a lower-end iPhone if it provided an “innovative, category-killer experience.”

Josh Ong, AppleInsider:

Abramsky revealed the information through a set of “key takeaways” from his meeting with Apple COO Tim Cook and CFO Peter Oppenheimer on Wednesday, though he did not provide any direct quotes from the two executives. “Apple’s primary criterion for launching a lower-end iPhone is an innovative, category-killer experience,” he wrote.

Though those familiar with Apple’s design philosophy and strategy may dismiss the statement as seemingly obvious, it does run against the grain of recent assertions that Apple would release a contract-free iPhone for primarily financial reasons.

Exactly what I was saying in June.


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