Greg Kumparak, TechCrunch:
On one hand, it was somewhat clever of Apple to limit their text messaging sounds for so long. Without the ability to provide their own tones (and with most of the pre-provided choices being pretty terrible), most folks seemed to stick with the alert sound that came set by default. As a result, that dang sound became almost ubiquitous — much as Nokia’s default tone was throughout the 90s. Stop in to any tech conference or coffee shop, and you’d almost always be made aware of just how many iPhones were lurking about by the endless onslaught of “Tri-tone”. It was, in a sense, free advertising.
On the other hand, of course, it was terribly annoying and almost laughable that it took this long.
I’ve said it before and I’ll say it again — Apple is the only company that can make people excited about a phone feature that most other phones have had for years and years.
In any case, I already know what my main message tone will be.