From an interview with John Sculley, the man who fired Steve Jobs back in the 1980s:
Apple and Microsoft have “completely different cultures, and I could see that back pretty much thirty years ago. Steve Jobs leads through design…it’s all about experience. Microsoft is powerful, it’s highly confident, but its understanding is different.”
(Sculley relates a tale of a friend who runs a Shenzhen-based peripheral company. At a meeting at Infinite Loop, Apple’s California HQ, when Jony Ive walked into the room, everyone “went silent and listened. Design takes the lead. By contrast at Microsoft, execs are bartering, “You support my feature, I’ll support yours”).